Websites Built on Strategy, Not Guesswork

We help businesses clarify goals, solve real problems, and build websites that support long-term growth.

We take the time to understand your business, your customers, and your challenges before a single design decision is made. The result is a website that works harder, lasts longer, and supports real business goals.

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Web Design and Development

Custom Solutions for commercial and non-profit organizations

Ecommerce Solutions
Membership and Protected Content
Resource and Data Management
Event Management

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Website Hosting

Managed WordPress hosting that is safe, secure and fast.

Daily backups, redundant servers
Security software
Spam protection
Optimized for speed

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Consulting Services

Many projects begin with consulting before any development begins. We help organizations

Clarify requirements and scope of project
Identify technical constraints and solutions
Avoid costly mistakes

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ourprocess.

1. Discovery and Consulting

Every project begins with listening and analysis. We work with you to understand your organization, goals, audience, and operational needs before any design or development begins. This phase often includes reviewing existing systems, identifying constraints, and clarifying priorities so decisions are made intentionally—not reactively.

2. Strategy & Planning

With a clear understanding of your needs, we define the structure, functionality, and technical approach for your site. This includes planning content organization, user flows, integrations, and features to ensure the final solution supports both your users and your internal processes.

3. Design & Development

Design and development are handled together, with a focus on usability, performance, and long-term maintainability. Rather than forcing your requirements into a template, we build solutions that fit how your organization operates—whether that includes custom functionality, integrations, or content management workflows.

4. Launch, Support & Maintenance

Launching the site is not the end of the process. We support you through deployment, testing, and post-launch refinement, ensuring everything works as intended. Ongoing support and iteration allow the site to evolve as your organization grows, goals change, or new needs emerge.

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Professional, Thoughtful, and Effective Website Development

Based in Crystal Lake, IL, we are a web development team specializing in custom WordPress solutions, creating everything from simple brochure sites to fully-featured, complex websites. Our network includes trusted specialists in graphic design, social media, SEO, and Google Ads, ensuring clients have access to a full suite of digital expertise.

Carla Baldwin, owner and lead developer of Baldwin Web Design, is committed to her clients’ success, providing expert technical guidance and hands-on support with every project.

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