Websites Built on Strategy and Expertise
We help businesses clarify goals, solve real problems, and build websites that support long-term growth.
We take the time to understand your business, your customers, and your challenges before a single design decision is made. The result is a website that works harder, lasts longer, and supports real business goals.
Professional, Thoughtful, and Effective Website Development
Based in Crystal Lake, IL, we are a web development team specializing in custom WordPress solutions, creating everything from simple brochure sites to fully-featured, complex websites. Our network includes trusted specialists in graphic design, social media, SEO, and Google Ads, ensuring clients have access to a full suite of digital expertise.
Carla Baldwin, owner and lead developer of Baldwin Web Design, is committed to her clients’ success, providing expert technical guidance and hands-on support with every project.
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Frequently Asked Questions
Your site most likely needs a design refresh every two to three years. You may not need a complete overhaul, but updating just parts of the site can make a big difference. After 5 years, sites start to look very dated and if it has been closer to 10 years, sweetie, you need a redesign!
Yes! An SSL, or Secure Sockets Layer, encrypts data between the user and the web server. That means if your visitors are sending you personal information such as name, phone, emails, etc. that data needs to be encrypted to be secure. Your visitors want to see that their data is protected. Another reason to have one – Google will ding you if you don’t.
Everything we build is custom so before we start we go through your business processes and decide what goes in the site and how it will work. We then provide you with a detailed proposal so there are no surprises when it comes to cost and timeline. We always take in consideration your budget and will make recommendations for the amount of content and functionality. Read this article for more on the real cost of website design.
Yes, your website needs hosting—but not all hosting is the same. While low-cost hosting plans may seem appealing, many discount providers charge extra for important features and often sacrifice speed, security, and reliability. We offer managed WordPress hosting built for performance and security, along with ongoing maintenance to keep your site updated, protected, and running smoothly.
Read this article to learn more.
A big YES! We build our sites in WordPress, a content management system (CMS). Once the site is built, we train you how to manage your content on your own. This can include products in your ecommerce store, your blog and content in your pages. Once you get started you will find it is very easy and intuitive. If at any time you would rather not update it yourself, we can take care of it for you.
Depending on how old it is and what theme it is built in, we can do a design refresh. This can be more cost effective than a total redesign. A lot of times the theme is outdated, or no longer supported, and a total redesign is needed.
SEO, or “Search Engine Optimization”, is the process of improving your site to increase its visibility when people search for products or services related to your business in Google, and other search engines. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business.
Google and the other search engines crawl, or use software to look at your site and add them to their databases. They then use algorithms to decide the relevance of your site compared to other sites when a word or phrase is searched on.
SEO is a very broad term and can be very complicated. We build our sites with a solid foundation for SEO. If needed we can then recommend strategies to improve rankings.
SEO is only one of the many components of Digital Marketing and having a successful website. Learn more here.
Depending on the site of your site it can take anywhere from 4 weeks on up. If we are building a 5 page brochure site and you have all your content ready to go it can go a lot faster. Keep in mind we always have a few sites in the queue so let us know as soon as possible if you have a launch date in mind.
Many people find choosing a domain name a daunting task. Not only do you have to come up with the right one, but with more than 350 million domain names already registered, finding one that’s not already taken can be a challenge. Your domain name is someone’s pathway to you and your business, so it’s important that it’s unique, true to your business, and easy to read. Read this article for instructions and our recommended registrars.
We provide tailored WordPress solutions. We use a well supported theme as a foundation then customize it to fit your brand and functionality requirements.
Yes. All of our websites are built with search-friendly best practices. For ongoing SEO and marketing, we connect clients with our trusted partners.
Yes. If your site is built in WordPress, we provide free migration from your current hosting company to our secure servers. LEARN MORE
Need help with your website?
We know this can be overwhelming. We are happy to answer any questions you have and walk you through the process. It’s not as scary as it seems!
Complete this form and we will get back to you right away!